If you are a marketer, you shouldn’t ignore the power of email marketing! That is an effective way for business growth! Some people may ask: why email? For every $1 you spent, email marketing generates $38 in ROI! Additionally, there are various benefits that email marketing brings, including widely reach, conversions driven and so on.

More importantly, compared to the social media platform, which marketers think is the right place to promote business, email marketing offers a more pretty return. 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.  The average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is about 0.5%. So how can you give up email marketing?

After realizing the effectiveness of email marketing, the question of how to create a good email marketing comes up. If the timing is right and the content is relevant, your subscribers are ready to listen. Here are what can you do.

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Do you have any other tips for email marketing? Share your opinions with me!