Organic is one of the hot button topics in today’s world. Concern over health has made its way into many different industries. When choosing organic desserts, how often do we think of Foodstirs?

According to its website, foodstirs is a baking company founded by three longtime friends who used the unbeatable way baking to help them connect with their children. They use biodynamic cane sugar, identity preserved flour, and chemical-free colors to make cookies, cakes, bars and so on. With nearly 1million followers on the social media platform, foodstirs has created a substantial baking community. In order to stir up the food industry with a revolutionary baking line and win customers’ heart, foodstirs has improved its online shopping experience by combining functional and engaging content to create a funny digital customer experience across all platforms.

By first glance, I was delighted by the light colors such as blue, pink and orange on the home page. Desserts could bring people joy, and so do foodstirs’ website. The colorful website matches its colorful products very well. Engaging contents with the sense of design lettering prompt me to be touched by the passion of this brand. Additional, this website is well considered about its users’ needs. The clear title on the top makes me feel easy to find their products, blog, location, messages of connection and so on. Customers who shop at foodstirs for the first time do not have to panic. Foodstirs provide detailed introductions and gift ideas to its users. Also, reviews under each product give credible suggestions. Another detail on its website I love is ” Spin to win”, a differentiated interesting way to give its users rewards.

Interestingly, I recognize that foodstirs provides amazon pay. While a few websites have this choice. That offers a number of people convenience to check out, although I do not have amazon pay.

Generally, the website on the mobile phone is similar to the one on the desktop. While I feel comfortable just because of a small change- overall arrangement. Using images instead of words saves a lot of spaces and makes the page is more simple. Also, the appropriate arrangement of product images and the pop-up window of turnplate makes the website more clear and tidy.

In a word, this is an entertaining, unique, and innovative website. The elements included perfectly reflect the personality of foodstirs. I feel like I am a little girl that never grow up when I search on this website.

However, foodstirs still has room for improvement in its customers UX. Firstly, foodstirs exhibits too much various information on the first page. Putting products, brand video, ingredients, the invitation to the community on the same page makes me confused about what to focus on. Secondly, I’m sure I will get a more pleasant experience is there is an online service window that lets me contact with its employees directly rather than leave my message waiting for the reply. Last but not least, it does not have its own app. As more and more “foodstirs” join in the baking community, a mobile app is a good and easy way for its members to use.

Would you shop from foodstirs after a user experience like this? Share your opion with me!